In Part III of our Science of UX mini-series, Kat talks next steps for integrating user research into projects in order to shed light, inform, and elevate client work.
While I understand it’s unlikely that you’ll be able to spend months on site with your client’s team, what you can do is be observant in the limited time you do have. The key is to look closely, look further, pay attention, and try to understand people’s habits, behaviours, and the reasoning behind their actions and choices.
At the core of agile methodology is putting people before process -- this is also the driving force behind human-centered design. While most of the heavy work on user research is completed upfront, it never actually stops. As you go through your design sprints, continuously looking to validate concepts, pages, actions and so on, the user research evolves into user testing.
Without the upfront user research, we couldn't gain access to the insight required to build useful tools, intuitive apps, or design desirable, seamless experiences for people to enjoy and relate to.
The insights you gain from user research may surprise, disappoint, or alarm you -- but, armed with all of this information, you’ll be ready to hit the ground running as you plan, conceptualize, and build your own version of the Best Clock Ever.
Ready to integrate user research to drive results? Send us a quick email to find out more about how we can help you achieve your business objectives.
About the Author
As a Senior Art Director, Kateryna guides the design department in creating intuitive and attractive visual solutions. Working collaboratively with strategy and engineering, she strives to grow Architech’s Design Department into a practice that consistently delivers smart and creative products that satisfy client and market needs.Follow on Twitter More Content by Kateryna Topol