There’s a new web emerging, and it’s one where every consumer can enjoy a personalized and meaningful user experience.
Last week, dotCMS, an open-source content management system vendor, launched its latest version - dotCMS 3.5. Marketers can now tailor custom experiences for a multitude of user groups, rather than offering the same message to everyone. The upgrade enables hyper-targeted content for different users based on a variety of inputs.
A financial services company, for example, can now quickly determine if a visitor to its site is a first time investor or an experienced portfolio manager. With this info, the system can serve up personalized content that resonates with a particular user. Similarly, a sporting apparel retailer can set a variety of inputs to determine a user’s favourite sport’s team and ensure that the site content is personally engaging.
The power of content personalization and segment targeting is unprecedented, and can help your company drive a measurable increase for online ROI. In order to build this kind of solution, it is critical to first understand who the users are and how they interact with the site. That’s where we come in.
Architech's Service Design team references best practices to build out User Personas and Customer Journey Maps. With these tools, we will help you build a segmented content strategy that connects your message with each of your user groups. We then implement the dotCMS rules engine, which automatically assigns site visitors to a particular user group and ensures they’re receiving the correct content.
With dotCMS 3.5, gone are the days of one-size-fits-all marketing. You can now watch conversions skyrocket as you speak to your users on a personal level.
Learn more about how dotCMS 3.5 can benefit your online ROI:
Join us for our webinar on May 26th: Be the company hero: Your Guide for creating a focused, personalized, insights driven CMS platform for your Enterprise.